HOW TO RAISE MORE MONEY FOR LESS IN THE 21ST CENTURY
The revolutionary system quietly powering the sector’s most successful organizations
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THE TIME HAS COME
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
With Engagement Fundraising, you can be the fundraiser you always wanted to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving— to support your mission. The key is in leveraging smart strategies and powerful technologies to engage them in ways that deliver value and make them feel good.
Try Engagement Fundraising and the results will speak for themselves.
PRAISE FOR ENGAGEMENT FUNDRAISING
“I’m impressed. This is absolutely superb. I hope you sell a kazillion books!”
Jerold Panas
Fondly remembered as the CEO of Jerold Panas, Linzy & Partners, the author of 17 of the most popular books on fundraising, a lifetime achievement award winner, and one of the nation’s most highly regarded leaders in the field
“It’s not hyperbole to say that Engagement Fundraising has changed the way I approach fundraising.”
Tracy Malloy-Curtis, JD Legacy Giving Director
Mal Warwick Donordigital
“I love Engagement Fundraising because Greg wrote it based on his own first-person donor experience. His entire body of work, because of that, truly puts the donor’s wants and needs at the center of every philanthropic interaction. The impact of that is significant.”
Andrew Olsen, Senior Vice President
Newport One
“This book really helps bring fundraising into the 21st century by providing a clear, contemporary strategy and implementation plan. If you are considering whether or not to read it, you have two options here:
I recommend option 1!”
Dr. Russell James, J.D., Ph.D., CFP®
World renowned charitable giving expert, professor, researcher and speaker
“In Engagement Fundraising, Greg Warner passionately reveals the twenty-first century donor-centric strategy practiced by MarketSmart. His fresh, technology-driven approach is a powerful way forward for those interested in engaging people to inspire more philanthropic support.”
Michael J. Rosen, President, ML Innovations
Author, Donor-Centered Planned Gift Marketing
“Greg takes an aggressive whack at conventional fundraising thought and practice in his convincing and practical book, Engagement Fundraising. He is one of the few fundraising practitioners I know who understands that fundraising is not about the money—it is about engaging the donor. In this easy-to-read book, he presents his market-tested ideas, strategies, and approaches to effective fundraising. Greg calls us to cast aside the old way of doing things, then he shows us a better way. This is a must read for anyone who wants to engage with donors more effectively.”
Richard Perry, Founding Partner
Veritus Group
“I am so incredibly impressed with this book.”
Katherine Carroll, Executive Director
National Health Federation
About the author.
Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.
Want to read Greg’s backstory instead of this promotional bio? Go here
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